"Some also see a move toward ever more niche sites like Mouse (Disney lovers) and Gluten Free (the name says it all).
“Those are among the most popular dating sites in the world, and when you’re fishing, it just makes sense to drop your line in the most crowded ponds.” That’s generally true unless you have a particular guiding factor, such as religion, race, or politics, in which case you can go to a niche site like JDate or Black People Meet.
The following consultants contributed to the development of the survey instrument and the research design: Gary Gates, Jon Krosnick, Brian Powell, Daniel Lichter, Matthijs Kalmijn, Timothy Biblarz, and the staff of Knowledge Networks/Gf K.
The largest player in the field is the Match Group, with 51 dating sites; over the last few years alone it acquired such high-profile companies as Tinder and Plenty of Fish.
“It’s never been cheaper to start a dating site and never been more expensive to grow one,” said Mark Brooks, a consultant for the internet dating industry who also runs Online Personals Watch.
I have a new general-interest book on market design: Who Gets What--and Why The subtitle is "The new economics of matchmaking and market design." The NY Times and Consumer Reports bring us up to date on dating.